Over a dozen students from all over the Arab world were given the possibility to participate in the four day workshop “Social Media in PR” in Doha, Qatar. Through a collaboration of AREACORE and the Mass Communication Department at Qatar University with Al Jazeera TV network and the International Public Relations Association – Gulf Chapter (IPRA-GC), the students learnt extensively about chances and possibilities this new technology poses for the field of public relations. In the last two decades Social Media gained great significance and visibility in the public relations field, to the extent that most PR functions such as…